Goal: To market the Jefferson area by establishing a unified image and encouraging an exciting variety of activities for the community.
Promotion Projects:
- Jeff from Jefferson videos
- Amazing Race for Charity events in 2018 & 2019
- Scarecrow Invasion ~Movie Edition in 2019
- Trick or Treat Around the Square- annually
- Annual Christmas Tree Lighting event – annually
- Frequent Facebook posts & boosts for Shop Local
- Swag bags for visitors
- Masonic Lodge window displays
- Historical plaques on downtown pillars
- Jefferson, IA app coordination & updates
- Smithsonian Institution HomeTown Teams exhibit at Museum in 2018.
- Hit a Homerun promotion
- Party in Arch Alley in 2018
- Cash Mobs
- Merchant Minute videos
- Summer Selfie Safari
- Way-finding signage collaboration
- Collaboration of tourism efforts
- Believe In campaign
- Historical Plaque Walk in 2016
- ISU Retail Scapes Studio
- Google workshop on “Let’s Put Jefferson on the Map” in 2016.
- Pedal Jefferson promotion in 2016
- Greene Bell Pepper Challenge in 2015
- Social Media team to work with business owners in 2015
- Cross promotions
- Fall Into Jefferson promotion
- Image Assessment of Jefferson in 2015