Tower View Team gets “fired up”

Members of the Tower View Team met on Thursday, March 1 with artist David Williamson to have a hands-on experience.  David has been working with the group on the Arch Alley project brainstorming and creating art work and poetry for the alley.  This experience was taking one of the concepts to the next level by creating a piece with his portable foundry.  Over 20 people worked with David during this process.  He plans to involve the community and students in his plans for Arch Alley on the north side of the Square.

Volunteers Honored by Jefferson Matters: Main Street

Jefferson Matters: Main Street held their annual Volunteer Appreciation Party on Wed., Feb. 21 to thank the 50+ volunteers who are regularly involved in the program. Each of the five committees honored those who stood out in the past year and were recognized at the event. The Jefferson Matters: Main Street 2017 Leadership Award was also presented by President Jamie Daubendiek to Roger Aegerter. Roger is a member of the Tower View Team working tirelessly to help their mission of bringing public art to the downtown through rooftop art, Ring Out for Art sculptures, painted pianos, alley projects but also as one of the chair people of the HomeTown Teams Smithsonian Exhibit that will be housed at the Greene County Historical Society for six week starting Aug. 11. Roger is quick to give an enthusiastic yes to anything that is needed to be done and Main Street appreciates it.

Karen Lawton of the Design Committee recognized the Empty Window Display team of Mikki Schwarzkopf, Susan Fray and Becci Hamilton for their creative work in making empty windows look attractive. Deb McGinn of the Promotion Committee recognized Shirley Stapleton for her involvement in all of the promotions such as the cash mobs, Main Street Minute activities and HomeTown Teams window displays. Deb also honored Shelly Berger for the Tower View Team for her work on the Patches of Greene rooftop art and work in Sally’s Alley as well as other projects of the group. Ethan Murray of the Economic Vitality Committee recognized Amanda Bills for her involvement in many of the projects for this group such as Java & Juice, time at work sessions, and ideas to draw businesses to town. Carol Ahrenholtz of the Organization Committee recognized Nancy Teusch for her efforts in the annual investment drive, coordinating the Pizza Ranch fundraiser, and even coordinating this volunteer recognition party. Without the work of these many hands, our downtown would not be what it is today.

The theme for the event was “3 Cheers for Our Main Street Team”. The Greene County High School Cheerleaders welcomed all with a spirit tunnel and led three cheers for the group before the recognition. The event was held at Meythaler Photography on the downtown square. Refreshments were provided by the Organization Committee with a tailgate theme.

Annual Volunteer Appreciation Party

All volunteers of Jefferson Matters: Main Street are invited to attend the annual volunteer appreciation party on Wednesday, February 21 at 5:30 pm at Meythaler Photography.  Volunteers are welcomed to bring their spouse, partner or a guest for refreshments and socializing.  Each committee will be recognizing a special volunteer at this event and the Board of Directors will name their 2017 Leadership Award recipient.  This person will also be recognized at the Main Street Iowa Awards on April 13 at Hoyt Sherman Place in Des Moines.

The Organization Committee hosts this annual party and will plan refreshments with the HomeTown Team theme.   3 Cheers for the Main Street Team is how we feel about the many people willing to share their time and talents for the success of our community.

2018 Volunteer Party poster

Social Media 101 for Business

Robin Bostrom, Main Street Iowa business specialist, will be the presenter for this overview of social media sources for business. Robin states, “Social media is certainly not the silver bullet but it has become a very important part of the marketing tool kit.  Every community is different and in many cases a local newspaper or radio is still very important to the mix.  Social media is also very cost effective especially for those businesses that do not have a large budget to spend on marketing.  The main thing is to know where your target customer gets their information and then put together a campaign to reach them in the most cost effective way.”

This Business After Hours event will be held on Monday, February 26 at the Elk’s Lodge.  The Economic Vitality committee of Jefferson Matters: Main Street invites anyone interested to attend.  Social time will begin at 5:15 pm with a free drink courtesy of Greater Life Chiropractic with Dr. Phil Heisterkamp and snacks.  The presentation will be from 5:45-6:30 pm.  Handouts will be available and also available on the Jefferson Matters: Main Street website under Resources.

Robin Bostrom, Main Street Iowa business specialist

Social Media Resources

Main Street Iowa staff members hosted a professional development workshop on the use of social media.  Director Peg Raney and Promotions chair Deb McGinn attended the day long event in Marshalltown.  A number of short hand-outs were sent out that would be valuable to pass on to businesses wanted to branch out with their social media marketing.  This is a great tool to reach potential and current customers.

The handouts are available on our website under Resources and called “Social Media Resources”.  Feel free to use these resources and ask Peg & Deb for help.

Social Media Resources for Small Businesses


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