PROMOTION

Goal:  To market the Main Street district by establishing a unified image and encouraging an exciting variety of activities for the community.

Promotion Projects:

  • Main Street Minute videos
  • Jeff from Jefferson videos
  • Amazing Race for Charity events in 2018 & 2019
  • Scarecrow Invasion ~Movie Edition in 2019
  • Trick or Treat Around the Square- annually
  • Annual Christmas Tree Lighting event – annually
  • Frequent Facebook posts & boosts for Shop Local
  • Swag bags for Main Street guests
  • Masonic Lodge window displays
  • Historical plaques on downtown pillars
  • Jefferson, IA app coordination & updates
  • Smithsonian Institution HomeTown Teams exhibit at Museum in 2018.
  • Hit a Homerun promotion
  • Party in Arch Alley in 2018
  • Cash Mobs
  • Merchant Minute videos
  • Summer Selfie Safari
  • Way-finding signage collaboration
  • Collaboration of tourism efforts with Chamber
  • Believe In campaign
  • Historical Plaque Walk in 2016
  • ISU Retail Scapes Studio
  • Google workshop on “Let’s Put Jefferson on the Map” in 2016.
  • Pedal Jefferson promotion in 2016
  • Greene Bell Pepper Challenge in 2015
  • Social Media team to work with business owners in 2015
  • Cross promotions
  • Fall Into Jefferson promotion
  • Image Assessment of Jefferson in 2015
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